purely joyful design
Brightening your brand, spaces, and everyday moments.
Brand + Web Design
Illustration + Licensing
Creative Resources
Shop the Studio
For founders growing aligned brands that feel like home.
Stay tuned! New products and designs COMING SOON.
Tools, templates, and trainings for small business growth.
Custom artwork, surface pattern licensing, and collabs.
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Made to experience.
(hold and scroll)
inspired by what matters.
I believe design should start with what moves us.
The colors that energize us. The stories that shape us. The glimmers that brighten our spirit. The details we carry in our everyday.
Whether I’m illustrating a surface pattern inspired by a sun-drenched walk in the garden, or building a brand that captures someone’s purpose and voice, the process is the same:
Start with meaning. Follow the spark. Create something that feels good... and functions beautifully.
This isn’t about perfection or over-curation. It’s about designing with heart and soul... and creating visuals that become part of how we live, work, and connect.
Design isn’t just what it looks like, it’s how it makes you feel every time you see it.
The Brand Memo Podcast
For the business owners who care just as much about how it feels as how it functions.
This isn’t bro-marketing or burnout culture. It’s business advice that remembers you’re a whole human. The Brand Memo is where strategy makes room for soul, where nervous system support meets creative growth, and where motherhood, mindset, and marketing belong in the same breath.
Think voice notes from your biz bestie—with a little tough love, a lot of real talk, and zero pressure to do it anyone else’s way. Whether you’re pivoting, simplifying, scaling, or just craving clarity without the overwhelm… you’ll find something here that hits.
tune in now
let's stay connected!
Sign up for thoughtful updates, creative shop releases, behind-the-scenes musings, and honest reflections on building a life-first brand.
Whether you're a founder, a fellow creative, or just here for the pretty things — you'll find something worth opening.
You’ll get occasional emails (the good kind). No spam, ever.
this part is still under wraps...
(but you're gonna love it! New illustrated goods, tools, and joyful design pieces — almost ready for you.)
FOR you IF you:
You might see yourself in my story.
I’m Alexis — designer, illustrator, and creative strategist with a deep love for intentional living, beautiful visuals, and helping people build lives that feel as good as they look.
I didn’t set out to be a creative entrepreneur (my degree is in biology, and I spent years working in medicine). But during a high-risk pregnancy, I started a jewelry business as a flexible, creative outlet. That chapter eventually gave way to something new — a slower life, a smaller space, and a fresh start.
That pivot led me to what I do now:
Creating design that brings joy — to brands, to spaces, and to the everyday.
Whether I’m building out brand systems, illustrating patterns that brighten a room, or designing tools that help creatives move with clarity, everything I create is rooted in alignment, artistry, and meaning.
Because this isn’t about doing more.
It’s about doing what matters — on your terms, in your rhythm, and in a way that actually feels good.
EXPLORE MY APPROACH
